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And it continues...The Made in India II series

India! The land of diverse cultures and beautiful natural landscapes! Our country has a rich heritage and, a vast and varied culture that makes every Indian proud to belong to this glorious nation. Each state in India is a unique repository of its own arts & crafts, food, architecture and history. The heritage and culture of each individual state when fused together form an iridescent amalgamation that is beautiful in the truest sense of the word .  As a brand that’s inherently Indian, we are proud to have contributed towards the revival of our country’s rich culture through the introduction of the magnificent Made in India range. Once again, we travel back to our roots with a collection that celebrates our country’s rich diversity, cultures, heritage and art - creating the Made in India II series in association with design studio - Idea Spice.   The following are the states that we explore in this extended series - Goa, Punjab, West Bengal, Himachal Pradesh, Assa...

The Heritage™ Walk

Visuals have a larger impact on how well we remember things. We remember some of our childhood stories better maybe because we read them or saw them on television. It is also about how well an artist tells a story that makes a lasting impression. The world is full of stories if you’re careful enough to notice. Some find a story beyond the imaginable while others in the simplest of things. What makes a good story is the art of presenting it to the audience. In this world driven by technology, it is as difficult to awe people as simple it is to reach out to them. Many modern story tellers have discovered an apt tool that has helped their stories reach thousands of people. A tool that we know as Instagram, and the story tellers – Instagrammers! It was the second day and the first Saturday morning of April when Bharat Floorings welcomed a select few Instagrammers for a walk that would go on to become an amazing experience for everyone involved. BFT had been planning The Heritage™ Wa...