Thursday, 31 May 2018

The Untold Story of Creativity and Perseverance!


The journey of Bharat Tiles started in 1922 when the independence struggle was spreading like wildfire. Jamshed Mehta, a colleague of Mahatma Gandhi spoke about achieving economic freedom which inspired Pherozesha Sidhwa to start a tile manufacturing company, along with his nephew Rustom Sidhwa. They worked hard together and started the “SWADESHI MOVEMENT”.

When the Bharat Flooring tile company first started in 1922, in Uran, there was no electricity, water or telephone service. The journey was not as easy as you think, there came hardships but with the strength and belief of developing Indian nationalism, the voyage continued.

The Sidhwa family owned large sheds at Uran, to manufacture liquor from mogra and rose flowers, oranges and other fruits. Since the sheds lay idle after the British introduced prohibition, the tiles were produced in those sheds and travelled from there to all parts of India.


1923 - Our First Client – Sir Cowasji Jehangir:
In 1923, Pherozesha was dissatisfied with a batch of tiles, because according to him it was not up to the mark. He was, after all a perfectionist! He travelled to Europe for further research about the tiles, and he was told the tiles were perfect, only the polishing was not! These tiles were produced for his first client Sir Cowasji Jehangir and were to be laid in the New Ready money Mansion (Flora Fountain/Hutatma Chowk), Mumbai. The new batch is still found in parts of this building even after 93 years! 


The Classic and Historic - Raj Era:
The history of the Raj era during the 1923 – 1935 phase is referred to as the period of British rule. Being the first producer of cement tiles in Mumbai, Bharat Tiles was a part of esteemed projects. BFT was an obvious choice since they were cheaper and more long-lasting than imported tiles. Many princely residences were tiled by the Bharat Tiles Company. Umaid Bhavan Palace retains them still and many others.


Art Deco, the period of Modernisation arrives:
In the decade of 1930 - 1940, Hollywood entered the country and Bombay saw a number of new cinema houses – Metro, Eros, Excelsior, Broadway, Capitol, and Roxy -all tiled by Bharat Floorings.
Those years saw the birth of the Art Deco phase of architecture for which Mumbai has received global recognition. Almost every building in the Art Deco period had Bharat Tiles.


The beginning of World War II:
In 1940, World War II struck! The cement provided to Bharat floorings to make tiles was now taken for defence purposes! Because of the unavailability of cement and raw material, Bharat decided to shut down. The owners of Bharat Tiles, then struck a deal with two stranded Czechs to start India’s first grinding wheel company, (Grindwell Abrasives now Grindwell Norton) operating from the Uran factory. After the war, when cement was once again available, Bharat restarted its tile manufacturing company.


The birth of Premium Terrazzo Era:
In 1950- 1970, Terrazzo tiles came into existence, featuring the richest colours and the whitest chips money could buy. The Victorian and Edwardian decorative tiles went out and the elegant Bharat responded with Premium Terrazzo Tiles, made of the whitest stone chips, as well as chips of the best Italian and Indian marble, providing cool, the beautiful Terrazzo or mosaic floors that are cherished even today throughout India. Not only do we have indoor beauties but also the outdoor, rough and tough range i.e the Stilan pattern.


STILAN®- A Heavy Duty:
In the 1960s, Bharat Floorings and Tiles started making heavy duty, non-slip tiles under the registered trademark - STILAN® for use in factories, warehouses, driveways and pavements. Today, Bharat’s STILAN® tiles are used on many Central and Western Railway platforms as well as the Mumbai Metro, high-end malls and many industrial areas. STILAN® Non-Slip Tiles are also used by the most prestigious and elegant buildings in India. The tiles look bold and are definitely long-lasting!


The Heritage Renaissance:
And then in 1999, dusting off its original moulds from the 1920s, Bharat Floorings & Tiles revived its original processes to once again make the beautiful floor art that had once marked India’s most cherished buildings. Rediscovering its original moulds and catalogues, Bharat’s Heritage™ range was re-launched at a special exhibition - The Kala Ghoda Festival in 1999!!


Heritage Conservation:
Our Heritage™ Tiles are part of the Heritage Gallery & Interpretation Centre at CST Mumbai. Bharat also became part of landmark restoration projects: The Cathedral & John Connon School; The Salar Jung Museum; Mumbai’s oldest museum - The BhauDaji Lad Museum; “Diwanji Ni Haveli” - a restoration project in Ahmadabad; Taj Mahal Palace; Intercontinental Hotel and the list goes on where the classic Heritage collection was used. The Heritage Collection tiles can last up to three generations.



Reviving ‘In Situ’ Floors:
The introduction of new collections never really ended. In 2010, the mesmerizing Cast- In- Situ floorings which came into existence. This type of flooring consists of marble, quartz, granite, glass or other suitable chips; sprinkled or unsprinkled, and poured with a binder that is cementations, chemical or a combination of both. They have been laid in many iconic restoration projects and make the space look beautiful.


Recreating beauty with award-winning projects:
The restoration of The Royal Bombay Yacht Club, in 2013 made Bharat flooring a part of one more UNESCO award. Thanks to architect Mr Vikas Dilawari for such a wonderful opportunity. Elle Décor also honoured BFT with the EDIDA Award for its work on flooring used in the Library House at Bangalore done by the architectural firm the Khosla Associates.
Along with the classic Heritage tiles, we have an artistic range, full of creativity known as the BFT+ range!



The designer collaboration - BFT+ Range:
In 2014, the BFT+ range was introduced where young and visionary designers created exciting contemporary floor art. An idea with modern sensibilities depicted through colours and lines! In the light of our drive and inspiration, we bring you BFT+, our collaboration with the best in the business to create stunning works of. At BFT, every Floor Tells A New Story!



Creativity Galore:
As we mentioned earlier, creativity at Bharat floorings is an ongoing process. In 2015, Bharat introduced a new range, the attractive 3D pattern and Micro topping application which can turn any space into a vibrant and beautifully designed area. They come in various colours and combinations to go along with the interiors of the space!


Travelling back to our roots:
Inspired by our country's diversity, heritage, cultures and our art, in 2017, BFT launched the Made In India range. Embodying this characteristic, and in keeping in mind the speciality of each state we introduced this series. Whether it’s the tribal Gond range from Madhya Pradesh, or the majestic Jharokha from Rajasthan, each forte has been entwined into designs to stand for what truly represents India i.e. UNITY IN DIVERSITY!


“Bharat Floorings and Tiles” was founded more than 90 years ago in 1922, and since then it has been an exhilarating roller coaster ride. Bharat Floorings and Tiles is one of the most favoured names amongst architects and designers owing to the quality of work delivered and our commitment to excellence and a great customer service experience. The journey of creativity never ends at Bharat Floorings. As Mary Lou Cook said, ‘Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.’

We’re in it for the long haul so stay tuned for many more exciting new collaborations, collections and more at Bharat Floorings! Follow our brand story on Instagram, Facebook, Twitter, LinkedIn and YouTube to know more.

Thursday, 17 May 2018

The Art of Customization!

Customization is always a good idea when it comes to designing your own space. It allows you the opportunity to bring a bit of your own personality and soul into the space. A great design creates a story of who you are. Personalising spaces with your style of decorating is important so you feel relaxed, happy and comfortable in your own home. Everyone wants their space to look unique, distinct, and spectacular, not just for other people’s viewing pleasure but also your own! After all, it is your space, and it needs to feel like a place where you belong! So why settle for the same boring old patterns and designs when you can create something truly remarkable according to your own taste and preferences!

Now you can turn your dream house into a reality with the option of customization that Bharat Floorings provides you with. At BFT, you can choose from about 200 designs and layouts as per your interiors. No doubt interior design is about going all out and experimenting, but it is important to have some colour balance to make your space look elegant, sophisticated and classy. BFT recommends creating elegant designs for a contemporary feel. Bright colours undoubtedly make your space look cheerful and playful, so if you want to opt for some quirky designs on your walls or floors, then you can go with subtle colours for your accessories and furniture. It is important to create a balance and colour scheme.

It is also important to bring some originality in your space when renovating your home to give it an interesting look. Have a design and pattern in mind? At Bharat Floorings, we can help you recreate your beautiful space making it look luxurious and beautiful using cement tiles. With our tiles, you can create multiple designs placed differently, or using various colour combinations to create a space that is beautiful and tells a story of its own. 


While customizing your space, bear in mind two essential details-
     1) The theme of the space
     2) The colour combination of the area

There are endless possibilities to customize your tiles at BFT. You can mix and match two designs together and create a look, unlike anything you’ve ever seen before. One pattern at Bharat Floorings can create different looks when placed differently. With a whole host of colour combinations and endless designs, you can create a fabulous space based on your creative imagination. So let your imagination run wild, and design your floors with different combinations and permutations of colours and patterns based on your preferences.

We have in-house designers who will guide you through the entire process to design and customize your beautiful floors. The following are the services we offer:

FLOOR DESIGN LAYOUTS
Here at Bharat Floorings, we give our customers the chance to customize and explore their creativity. We would like our customers to get exactly the kind of floor that they envision and provide them with the best experience at the store. To help our customers, we offer special designs and services at nominal fees.
Customers can either sit with our in-house designers to decide on colour combinations as well as layouts (designs & patterns) for their floors, or if they are unable to do so they can even email the drawings to us, and our designer and sales force can help them with the layout process.
Once a layout has been finalised and the customer is satisfied with the end result, the quantities of tiles can be removed from AutoCAD and then the order can be placed. The whole process typically takes some time, so customers are requested to plan the timelines of their projects accordingly.

NEW TILE DESIGN
An innovative service offered by the Bharat Floorings to our clients is the ability to design and customize your own tile. As part of this service, we give you the option to share a picture or drawing of the design you like and then this is implemented and converted through our processes into the actual tiles. Samples can be made for approval, and then once the design is finalised, production can begin. This is often a lengthy process, but the end result is unique. So the wait is worth it! Since it is made by hand, the time for delivery takes 4-6 weeks.

Everyone loves to play with colours, using different combinations, sometimes maybe even two or three different colour tones to add some vibrancy to a room. We give you the option to mix several colour combinations according to your choice and the interiors of the space, because why restrict yourself right? At Bharat floorings, we have 300 colour options to choose from, providing colours ranging from bold to subtle so you can pick whatever you fancy!
PLAYING WITH CEMENT TILES -
Cement is our forte, our first and only love here at BFT!  You name an object to create and we will make it for you, as long as it is cement based. We have a whole bunch of different, unique objects and elements made from cement at Bharat floorings. Beautiful cement furniture, concrete objects like paper stands, lotus candles, pen holders and much more, wall claddings (which can be used on the walls), and the newest addition to our collection - the Terrazzo wash basins. You say it and we will create it! There’s just so much you can do with cement, and we are always excited to explore the boundaries of creativity with this versatile material.

There are endless possibilities to create your own beautiful home at BFT so never restrict yourself and experiment with creative and distinct designs. You do not renovate your space often, so make it worthwhile when designing it. Creativity is a key aspect of interior design and it is important to keep that in mind while designing your dream space! As they say – True art takes time! Customizing your tiles might take some time, but the final result will not disappoint! We welcome you to bring in your creative ideas and we will help turn them into works of art!
For more information about the designs and patterns, you can check out the link - https://www.bharatfloorings.com/

MUMBAI – HEAD OFFICE


Bharat Floorings & Tiles (Mumbai) Pvt. Ltd
32, Mumbai Samachar Marg, Ground Floor, Next to Stock Exchange, Fort, Mumbai - 400 023
Tel: 91 (22) 4057 4400/23/44
Come visit us at our stores in Mumbai, Goa, New Delhi and Bangalore (by appointment)
For more details visit us at – www.bharatfloorings.com