Bharat Floorings and Tiles was started in 1922 as part of the Swadeshi movement as a contribution to India’s economic independence by producing tiles of international quality to replace imports. With decades of hard work and compassion Bharat Floorings and Tiles is one of the most favoured names amongst architects and designers.
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Designer Speak: Zameer Basrai
We all wonder about the thought processes of designers and architects - how they always know what matches your mood and the setting, what works and what doesn’t, when a little is a lot, and basically everything that goes into translating your vision—and often your unstated or unrealized needs—into a design that works for you and your space.
We are back with another round of testimonial Q&A, this time with renowned interior designer and architect Zameer Basrai - Co-founder of The Busride Design Studio, who shares with us his background, projects, trends, his favorite BFT collection and more…
BFT: Kindly tell our readers about yourself and your work.
ZB: I’m Zameer Basrai, the co-founder of The Busride Design Studio. I’ve completed my Bachelor of Architecture degree from CEPT, Ahmedabad, India and graduated with a Smarchs degree from the Massachusetts Institute of Technology, USA.
The Busride is an independent design studio specializing in the design and creation of built environments, both temporary and permanent. Our work spans across hospitality and entertainment venues, to Film and Production environments, and from exhibitions and installations to institutional environments. We are a small team of Architects, Interior, Graphic, Exhibition and Industrial designers, who work from the macro to the micro and across disciplines.
BFT: How would you quote something for Creative WorkSpaces?
ZB: Creative workspaces are adaptive spaces. These spaces need to have flexible planning, open-ended organizations, technologies to enhance durability.
The office is probably the most standardized fit out for a design studio and the design of workspaces can be the most brain-numbing task for a design studio. Our idealized versions of work culture, productive environments, and collaborative, non-hierarchical, transparent organizations make for creative workspaces. It is the lack of vision or the overwhelming economies behind workspaces that make them banal.
BFT: What office spaces have you done using Bharat floorings?
ZB: We have used the flooring in a small office for IDEO in Bandra, Mumbai. They required a space that could expand and contract at will, small spaces collapsed to form larger halls. We used it to code the floor with the variously suggested sub-divisions in the space. It also gave IDEO, Mumbai a distinctly local flavor as an extension to their international presence and portfolio.
BFT: What kind of feedback have you received regarding the flooring from your friends and family?
ZB: Bharat flooring always seems to have a very similar reaction from everyone. Everyone loves it.
BFT: What trends do you see in office spaces?
ZB: New office spaces have a love-hate relationship with the old. New office spaces are committed to creating change in work culture, in work output; without compromising on tradition and ritual.
BFT: What is the first thing that comes to your mind when we say Bharat Floorings, and how is your relationship with the brand?
ZB: Bharat floorings immediately transports me to a better time and place. Nostalgia is an overwhelming emotion. Bharat Floorings make me weak at the knees.
BFT: Your personal favorite collection of tiles from BFT.
ZB: Origametes, because we designed it. :)
BFT: One word to describe Bharat Floorings would be…..
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Re-designing a house is a delightful experience that not only brings joy but also the promise of something new and exciting! However, it requires a lot of patience and hours of planning. Right from ideation to execution, it is a lengthy process involving putting our imagination on a piece of paper and then into actual design. While there are experts to assist you, it’s never easy to make decisions when it comes to designing your home, especially when it comes to making the right choice for the one part of your house that you set your feet on every single day, and that endures with utmost resilience every single activity that you perform day in, day out; your Floors! No doubt that your floors are an integral aspect of your home and careful and weighted decisions need to be made when choosing the right kind. The type of flooring you select lays the ground work for the rest of your home. Here are some key guidelines to help you make the right decision: Nature of your Space A
As we isolate in our homes, we become increasingly aware of how our interior spaces affect our moods, our ability to work and our physical comfort. Coronavirus has confined us to our homes for three months now. While the pandemic has affected us all in different ways, it has also taught us how to adapt to a challenging situation and make the best of it. Spending more time at home has allowed us to bond with our families, explore new skills, take on more household responsibilities, and truly appreciate nature. There’s absolutely no doubt that for the foreseeable future work from home will be the new norm and interior design trends, as we know them, are about to change to adapt to this ‘new normal’. As we look to redecorate our homes, in the current scenario, our priorities are going to be quite different than they were in a Pre-COVID world. Practicality, ease of maintenance, sustainability, utilizing every square footage effectively – these are only some of the aspects t