Tuesday, 22 August 2017

Designer Speak: Zameer Basrai

We all wonder about the thought processes of designers and architects - how they always know what matches your mood and the setting, what works and what doesn’t, when a little is a lot, and basically everything that goes into translating your vision—and often your unstated or unrealized needs—into a design that works for you and your space.
We are back with another round of testimonial Q&A, this time with renowned interior designer and architect Zameer Basrai - Co-founder of The Busride Design Studio, who shares with us his background, projects, trends, his favorite BFT collection and more…

BFT: Kindly tell our readers about yourself and your work.
ZB: I’m Zameer Basrai, the co-founder of The Busride Design Studio. I’ve completed my Bachelor of Architecture degree from CEPT, Ahmedabad, India and graduated with a Smarchs degree from the Massachusetts Institute of Technology, USA.
The Busride is an independent design studio specializing in the design and creation of built environments, both temporary and permanent. Our work spans across hospitality and entertainment venues, to Film and Production environments, and from exhibitions and installations to institutional environments. We are a small team of Architects, Interior, Graphic, Exhibition and Industrial designers, who work from the macro to the micro and across disciplines. 

BFT: How would you quote something for Creative WorkSpaces?
ZB: Creative workspaces are adaptive spaces. These spaces need to have flexible planning, open-ended organizations, technologies to enhance durability.
The office is probably the most standardized fit out for a design studio and the design of workspaces can be the most brain-numbing task for a design studio. Our idealized versions of work culture, productive environments, and collaborative, non-hierarchical, transparent organizations make for creative workspaces. It is the lack of vision or the overwhelming economies behind workspaces that make them banal.
BFT: What office spaces have you done using Bharat floorings?
ZB: We have used the flooring in a small office for IDEO in Bandra, Mumbai. They required a space that could expand and contract at will, small spaces collapsed to form larger halls.  We used it to code the floor with the variously suggested sub-divisions in the space. It also gave IDEO, Mumbai a distinctly local flavor as an extension to their international presence and portfolio.     

BFT: What kind of feedback have you received regarding the flooring from your friends and family?
ZB: Bharat flooring always seems to have a very similar reaction from everyone. Everyone loves it. 

BFT: What trends do you see in office spaces?
ZB: New office spaces have a love-hate relationship with the old. New office spaces are committed to creating change in work culture, in work output; without compromising on tradition and ritual.  

BFT: What is the first thing that comes to your mind when we say Bharat Floorings, and how is your relationship with the brand?
ZB: Bharat floorings immediately transports me to a better time and place. Nostalgia is an overwhelming emotion. Bharat Floorings make me weak at the knees.  

BFT: Your personal favorite collection of tiles from BFT.
ZB: Origametes, because we designed it. :) 


 BFT: One word to describe Bharat Floorings would be…..



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