Tuesday, 15 December 2015

90 Years and Still Counting!

It takes ambition, perseverance and effort to reach the epitome of success. One then realises that much difficulty does not lie in getting to the top but staying there. Living up to the expectations of close ones, well-wishers and, those who look up to you for inspiration becomes more than a responsibility. Some wither away with the winds of change while others bloom brighter than ever. And, just to dust it off, we aren’t talking about Fauja Singh and all that has been trending. We do respect him, beyond doubt, with all our heart! However, what we are looking at is a brand that just deserves to be as personified as our marathon hero. “Bharat Floorings and Tiles” was founded more than 90 years ago in 1922 and since then it has been one memorable marathon.



The independence struggle was spreading like a wildfire, and with the advice of Jamshed Mehta to achieve economic freedom from imported British goods, Pherozesha Sidhwa abandoned his academics and set up a tile manufacturing establishment along with his nephew, Rustom Sidhwa. The early establishment was set up in Uran, where the Sidhwa family already owned large sheds, previously used for manufacturing liquor.



You can tell a lot about a person from the way he pays attention to detail. With a motive to be at par with the world’s best, the first major batch of tiles made in 1923 for New ReadyMoney Mansion was dramatically thrown away in the sea for not being perfect. The new batch made was impeccable and still exists in the building. Establishing an empire with numerous international accolades to its name sure wasn’t an easy task. 

Decades of hard work and compassion make Bharat Floorings and Tiles one of the most favoured names amongst architects and designers.

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