As we isolate in our homes,
we become increasingly aware of how our interior spaces affect our moods, our
ability to work and our physical comfort. Coronavirus has
confined us to our homes for three months now. While the pandemic has
affected us all in different ways, it has also taught us how to adapt to a
challenging situation and make the best of it. Spending more time at home has
allowed us to bond with our families, explore new skills, take on more
household responsibilities, and truly appreciate nature. There’s absolutely no
doubt that for the foreseeable future work from home will be the new norm and
interior design trends, as we know them, are about to change to adapt to this
‘new normal’.
As we look to redecorate our
homes, in the current scenario, our priorities are going to be quite different
than they were in a Pre-COVID world.
Practicality, ease of maintenance, sustainability, utilizing every square
footage effectively – these are only some of the aspects that will play a
critical role in our design choices going forward. To gather trends Pre & Post COVID-19 on different aspects of the
interior design industry, we divided this article into two sections: one being the buying behaviour of customers going forward and the other
being the interior trends that will be adopted – to give you a clear
understanding of the interior design industry as we live in a new normal world - a COVID world.
I. Buying Behaviour of Customers
Go Local,
Be Vocal
Proud to be a Make in India
brand through and through, Bharat Floorings & Tiles established in 1922, was
a result of Pherozesha Sidhwa’s endeavour to help colonial India end its
reliance on British goods. We have advocated the ‘Go Local Be Vocal’ idiom
since 1922 wherein our core philosophy has been to serve our country in the
best possible way, producing quality tiles that have graced the floors of
several landmark buildings for nearly a century now! The resilience of these
long-standing floors attests to Bharat Floorings’ deep-rooted connection with
the identity of India.
In an era of mass-produced goods, made
entirely by machines, Bharat Floorings & Tiles (BFT) has created a successful brand around manufacturing
hand-crafted cement tiles locally. At the BFT factory, the company’s production
remains small-scale and bespoke, with artisans working the same way they did
decades ago, hand-crafting cement before pressing it under hydraulic
pressure to form a tile. This ensures an end product that is one-of-a-kind and
long-lasting! As a home-grown brand, we believe in giving back to the society, which adds value to the company. At BFT, we provide employment to artisans from
different sections of society and help them generate income for themselves
and their families.
Technology in Business
In an era of social
distancing where your customers may be reluctant to come to you, it has become
essential to use technology to take your product and services to them.
We at Bharat Floorings, have
eased out the accessibility of our flooring options and customization aspects through
the Floor IT App on our website. Floor IT is a
user-friendly application that allows customers to browse through our different
collections of tiles and drag and drop different options to create their own
custom made floors. Right from
HeritageTM Tiles range and the Made in India range, to our designer
collaboration, BFT+ range and UnitintaTM Tiles, we have it all covered.
Customers are also able to choose a colour combination of their choice,
best suited to their space.
To maintain social distancing
and taking into account the safety of our customers, we encourage them to make
use of Floor IT, a DIY flooring application. The
customers can access it online from the comfort of their home which will ensure
that they remain safe and also saves them time. Customers have to just create
an account on the application, select a design from the vast range of options
available and save it. Customers, before placing their order can also request
for the quote of the floor. We will give you a detailed quote for the selected
tile and then accordingly you can place your order or change your preference.
Once you have saved your desired creation, and sent us all the details, our
team will get in touch with you, update you about stock availability and ensure
delivery is done keeping the necessary safety measures in mind.
If you need guidance on using
the Floor IT application, please refer to this video - https://www.youtube.com/watch?v=VcNSLsez6zE
Budget
Consciousness
Buyers are definitely more
conservative with the way they spend their cash in the current scenario. Cost
effectiveness, durability, value for money – these are terms that are more
relevant today than ever before, and will affect buying decisions.
BFT tiles has always been
widely recognized for its quality and durability, A brand that is loved by all
for its unique & creative designs, BFT tiles are also known to be
cost-efficient. The option of customizing tiles allows us to cater to clients
working with varied budget criteria. We are proud to announce some
pocket-friendly packages of our beautiful tiles. These consist of a combination
of plain and pattern tiles (approximate ratio: 80:20) that can fit any budget
or design requirement. Below is a sample floor for your reference. DM us on
Instagram (@bharatfloorings) or email us at info@bharatfloorings.com to
know more about our pocket friendly options!
Most of us have had to become
self-reliant in a time when our domestic help have fled to their hometowns. With
the absence of an extra pair of hands to assist us in keeping our houses
sanitized and germ free, it is important to incorporate materials that are easy
to clean and maintain.
Cement has a reputation for
being sturdy, durable and easy-to-clean. All you need to do to is to add two
tablespoons of kerosene or a mild liquid soap cleaner to half a bucket of clean
water. Each room should be cleaned with fresh water and later taking a dry
cloth again, rub the floor hard & dry. We also have a cleaning solution
which will clean the floor and enhance the sheen by using it daily.
II.
Interior Trends
Biophilia
Working from home can be
tiresome especially if there is no room for fresh air. This pandemic has made
us crave the natural environment from within the confines of our home. This can
be addressed by bringing that environment home through various indoor plants
and allowing natural light to stream in, promoting a bright and airy atmosphere
for you to thrive within. Gardening is said to be a good stress-buster that
helps in relaxing and calming our mind. Even a small set of plants on the study
table can make a person feel energized and help him / her to think with a clear
mind. Allow for sunlight to enter your room; there is no harm in getting some
extra vitamin D! The fresh air brought in by sunlight is good for your health.
An overall sense of gloom has
set in on our lives since the onset of the coronavirus. The last two months or
so have gone deep into self-realization, working from home 24x7. In these
despondent times, it is important to bring in some cheer to your life through
bright and bold colours. A good environment at home is necessary to keep our
mental health stable. Colours seem to have an impact on our brains. Take yellow
for example. It represents positivity, freshness and happiness. Similarly,
green is the colour of the environment which represents growth. Pretty
prints and designs on the floor bring forth smiles and happiness, much needed
currently in our otherwise dreary lives!
Multi-Purpose
Furniture
As we settle into our
make-shift office at home, creation of efficient space is of utmost importance.
Every piece of furniture available at home can find utilization in the office. A
dining table can become your study table if you require a large table to work
on. Even a footrest can serve as a laptop table to make it level-headed with
your eyes.
Sometimes, some furniture
items can also act as great storage facility. A comfortable chair with a
storage compartment, a staircase having drawers at the bottom, or a bed with
storage bins can really help in saving up space. Multi-purpose furniture is
convenient at so many levels. These simple tricks can save you the hassle of
having to invest in new furniture items while also saving a lot of space at
home.
Home
Office
While working from home there
should be a clear distinction between the office space and the rest of the
house. This helps one in working peacefully minus any disturbances, while also
allowing you to switch off and enjoy some downtime when exiting the office
space within the house. To create a make-shift office at home, try to keep it
minimalistic with limited furniture, only items that are absolutely required. A
messy room might not prove to be a productive space and can lead to a confused and
cluttered mind that prohibits creative and focused thinking.
Wallpapers by BFT are yet
another way to create an office-like environment at your home. The
stylish yet subtle wallpapers give an altogether different dimension and
meaning to a space. BFT’s wallpapers are available in varied designs and
colours which will make the home-office look quite rich but at the same time
very simplistic. Explore the all new BFT Wallpaper Range. DM us on Instagram or share your inquiry on our website.
Check out our wallpaper and
tile collection only on our website!
Although
BFT has opened its offices and showroom, we are taking all necessary steps to
keep our customers safe and provide maximum support in maintaining social
distancing. We, the citizens of this beautiful mother land, need to come
together and fight this pandemic as one! We wish you all a safe return back to
normalcy, and wish you the very best in your next home renovation project.
MUMBAI – HEAD OFFICE
Bharat Floorings & Tiles
(Mumbai) Pvt. Ltd
32, Mumbai Samachar Marg, Ground
Floor, Next to Stock Exchange, Fort, Mumbai - 400 023
Tel: 91 (22) 4057 4400/23/44
E-mail:
info@bharatfloorings.com
For more details visit us at
– www.bharatfloorings.com
Follow us on Instagram -
@bharatfloorings, Facebook - @Bharatflooringsandtiles, Pinterest - @bharatfloorings,
Twitter - @bharatfloors for more updates!
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