‘Folk art’ is an expression of the world’s
traditional cultures. It encompasses a range of functional
and embellished media, including cloth, wood, paper, clay, metal and
more. This
beautiful art form is made by individuals whose artistic
skills convey their community’s authentic cultural identity, rather than an
individual or idiosyncratic artistic identity. Embodying these
characteristics born out of indigenous communities, we introduce you all to the
International Tile Range. From SUMI-E inspired by Japanese drawing styles and
strokes, KALOCSA by Hungarian folk art to the FILETEADO art born in Buenos
Aires and CIREBON inspired by the traditional Indonesian Batik, this range
brings forth beautiful folk art from across the globe!
We picked 9 countries and taking inspiration from the iconic
art of each country we divided the designers with BFT team into 3 groups of 5
members. Initially we got 9 distinct and desirable patterns for 9 countries
from which we shortlisted 6. Each group had to come up with one or two designs
representing the art of that country. Rough sketches, drawing, graphic designs
were worked upon, resulting in these quirky and attractive patterns.
Here we give you an idea of what’s in store for you with this
all new designer collaboration range that draws inspiration from the vibrant
elements of folk art from all around the world.
JAPAN
Japanese art covers a wide range of art styles
and media, including ancient pottery, sculpture, ink painting and calligraphy
on silk and paper, woodblock prints and paintings, ceramics, origami and more.
We found inspiration for our tiles from the art of Japanese ink
painting, popularly known as Sumi-E. Further delving into Japanese art, we
discovered the beautiful oil paper umbrellas which formed the basis for our
WAGASA range. We explore the intricacies of these beautiful art forms and how
we incorporated them into tile patterns below:
WAGASA
Wagasa or Japanese umbrellas were first introduced from China at
the beginning of the Heian period (794 -
1185). Over the centuries, these umbrellas have become a status symbol and an
art form. Characteristically, the umbrella handle and scaffold are often coloured
black, however, sometimes other colours are applied as well. The surface
paintings include traditional Japanese culture, often borrowing elements from
nature such as birds, leaves and cherry blossom flowers.
SUMI-E
The SUMI-E is a type of East Asian brush painting that uses
black ink – as used in East Asian calligraphy – in different concentrations.
Ink wash painting uses tonality and shading achieved by varying the ink
density, both by differential grinding of the ink stick in water and by varying
the ink load and pressure within a single brushstroke.
Fetching inspiration from the drawing style and
its strokes, the SUMI-E tile was created.
SWEDEN
The
Swedish Folk Art Painting is known as “Rosnaling” which translates to
"Decorative Painting”. The Swedish art form has its roots in the Dalarna,
Hälsingland and Härjedalen regions in central Sweden.
During
the 1700s and into the mid-1800s, this art form was further developed and
became extremely popular. Embodying the diverse expressions and techniques
of Swedish folk art, we created this quirky Dala pattern. The wooden horses
have become a global symbol of Sweden.
Folk
art helps us recount our origins – it tells the story of where the design comes
from, and the Dala pattern is the most pertinent representation of Swedish folk
art. Hence, when we chose Sweden as our inspiration, the Dala Horse became
immediately became the central theme.
DALA
A Dalecarlian horse or Dala horse is a traditional carved,
painted wooden statue of a horse originating in the Swedish province of Dalarna
(Dalecarlia). In the olden days, the Dalecarlian horse was mostly used as a toy
for children; in modern times it has become a symbol of Dalarna, as well as of
Sweden in general, and the inspiration behind the DALA tile.
ARGENTINA
While tango may be
the Argentine capital's most famous export, fileteado, a
unique style of artistic drawing that originated in the city's wagon
factories, is another local highlight. The filetes were born as
simple ornaments, becoming an emblematic form of art for the city.
FILETEADO
The
fileteado porteño was born in Buenos Aires at the beginning of the 20th century
as a popular decorative practice. It originated in wagon factories, where the
first teachers of the trade developed it spontaneously until it was fully
matured with shapes and colour. For many years, the city’s cars and wagons had
an original decoration which was embraced by buses and trucks.
Inspired
by the horse motifs in the design, we created the FILETEADO TILE.
HUNGARY
The most frequent ornament is a flower with a
centrepiece resembling the eye of a peacock’s feather. Hungarian folk
art inhabits an important space in the country's culture: colourful
embroidery, pottery, lace and more are displayed in museums, produced by local
craftsmen.
Listing below the two
exquisite art that we took inspiration from:
KALOCSA
It
was in the beginning of the eighteenth century that the present style of
Hungarian folk art took shape, incorporating both Renaissance and Baroque
elements, depending on the area, as well as Persian Sassanide influences.
Flowers and leaves, sometimes a bird or a spiral ornament, are the principal
decorative themes.
The
floral motifs are an inspiration behind the KALOCSA tile. Our eternal love for
floral designs comes through in this new range!
CSÚCSI
The
CSÚCSI pottery was created for everyday use. It was common in an average
household to have 300 different pieces of pottery fulfilling various functions.
The designs incorporate floral motifs for decorative purposes. The most popular
combination being blue and white.
The
floral motifs are the inspiration behind the CSÚCSI tile.
MEXICO
Folk art in Mexico has always been a part of the community either in the countryside or city! It is within the community life that people keep their traditions alive and can support each other. One of the most appreciated aspects of the Mexican Folk Art is the great variety and diversity in the forms and styles between communities and raw materials available in the country!
CALAVERA
There is probably no symbol more iconic for the Day of the Dead
than the skull, or “calavera”. The “calavera” is usually an ornately decorated
representation of a skull, often featuring flowers, animals, and other
decorations. During the holiday, this imagery is seen everywhere, from
Ofrendas, to paper crafts, and even to cartoons on newspapers. In a way, the
Calavera has become an embodiment of the holiday itself.
Inspired by the colourful representation of skulls, the CALAVERA tile was designed!
OTOMI
The Otomi have developed an
international reputation for their textiles, sometimes called Otomi fabrics,
and sometimes ‘Tenangos’ after the valley where many Otomi people live. These
textiles have become a major product associated with Mexico, giving the Otomi a
bit more recognition in the land of the Maya and Aztecs.
Incorporating this Mexican folk art into our tiles, we came up with the OTOMI tile!
INDONESIA
The culture and art of Indonesia
has been shaped by interaction between local indigenous customs and multiple
foreign influences. Indonesian
art forms can include designs traced back to early animistic beliefs, ancestor
worship, Hindu or Buddhist influenced motifs brought by Indian traders, Chinese
or Islamic symbols and beliefs. Indonesian art forms are rich in
symbolism. The diversity in Indonesian textile forms is astounding and is
yet another representation of its rich cultural heritage. Indonesian
textiles include hand drawn and stamped batik, the design of which takes months to
create.
CIREBON
Batik is an Indonesian technique of wax-resist
dyeing applied to whole cloth. The tradition of batik making is found in
various countries; the batik of Indonesia, however, may be the best-known.
Indonesian batik, Cirebon, made in the island of Java has a long history of
acculturation, with diverse patterns influenced by a variety of cultures. It is
the most developed in terms of pattern, technique, and the quality of
workmanship.
Taking
cues from the motifs in the designs, we created the CIREBON tile. This
beauty makes for the perfect addition to your balcony or patio area!
At Bharat Floorings & Tiles, we always strive to innovate
and create stylish and modern patterns for your home décor! Being a
full-fledged design house that provides services of the utmost quality to our
consumers, we give you the opportunity to create your own unique tiles by
letting you choose from a range of diverse patterns that come together to
narrate a riveting story. Traditionally known for our Indian inspired heritage
designs, this time we decided to step outside the boundaries of our own culture
and explore a world beyond. The result is a brand-new collection in
collaboration with Idea Spice that features the cultural identity from “Around
the world” inspired by folk art – what we call the ‘International Tile Range’.
Now that you know
what inspires our new collection, come check them out for yourself and discover
which one appeals to your aesthetics.
MUMBAI – HEAD OFFICE
Bharat Floorings & Tiles (Mumbai) Pvt. Ltd
32, Mumbai Samachar Marg,Ground Floor, Next to
Stock Exchange,Fort, Mumbai - 400 023
Tel: 91
(22) 4057 4400/23/44
E-mail: info@bharatfloorings.com
Come visit us at our stores in Mumbai, Goa, New
Delhi and Bangalore (by appointment)
For more
details visit us at – www.bharatfloorings.com
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