Friday, 29 June 2018

Swadeshi at Heart!


We are a company that was founded on one central idea – our innate love for creating beautiful floors - that are 100% Made in India! Everything that we create at Bharat Floorings is a celebration of our roots and our vibrant history! Our tiles are made by hand, right here at our factory in Mumbai and are not imported. The production of these bespoke cement tiles remains the same as it was 96 years back; with the artisans working and hand-filling cement before pressing it under hydraulic pressure to form a tile, and subsequently a floor that will create a lasting impression!


Our founder, Pherozesha Sidhwa was inspired by Jamshed Mehta, a colleague of Mahatma Gandhi to abandon his article ship as a lawyer and start a tile manufacturing establishment, along with his nephew Rustom Sidhwa. They were all set to compete with the best, which at the time was the UK- based Minton & Co whose patterned clay tiles were shipped to colonies all the way from Britain. As part of the Swadeshi movement, their main aim was to produce tiles of international quality to replace imports. So, Sidhwa and his team travelled across Europe to learn how to use and make handmade cement tiles and began the manufacturing procedure by starting off with an affordable patterned alternative to the imported tiles in India. The journey was not as easy as you think, they went through many ups and downs but eventually succeeded in achieving their primary goal. They modified and created fresh new designs to suit the Indian taste and developed a unique process to suit Indian conditions. Taking the spirit of Swadeshi one step forward, they even had the map of undivided India stamped on the back of each and every tile that was manufactured!

Bharat tiles during that time i.e. 1923 - 1935 became very popular amongst the British and the Maharajas. Many public buildings, governor houses, palaces, mahals and universities were floored with Bharat tiles. As the years went by, Bombay (now Mumbai) entered the glamorous Art Deco era, and almost all the new buildings and areas like Marine drive, Oval Maidan and noble theatres incorporated the colourful and heritage-rich Bharat tiles.

The tiles produced are of world-class quality, and they are manufactured right here in India! Bharat tiles provide one-of-a-kind floorings with ethnic and heritage vibes available in various designs and patterns. These tiles can be customized as per the taste and preferences of the customers, to match the interiors of the spaces they are looking to decorate. The Heritage tiles of Bharat floorings can be seen in many iconic buildings across the country. BFT tiles have been laid at Heritage sites such as Umaid Palace, New ready money mansion, Bombay high court, cinemas- Roxy, Regal, New Excelsior and many more, and even today, they look flawless as ever. The quality of our tiles is extremely superior in making them long-lasting. The tiles shine brighter as they get older.



The Bharat Flooring’s Heritage™ tiles and floors have been the most popular pattern since the time they were re-launched in 1940 and have been used in many award-winning sites. They are custom designed to create stunning floors to suit eclectic tastes. Each cement tile is individually hand-crafted from the finest, carefully selected ingredients, aesthetically blended to create a high-quality tile of rich and glowing colours. The timeless elegance and durability of these tiles make them works of art and an invaluable part of the country’s architectural heritage.


Our tiles shine beautifully as they age and they also last longer than other types of tiles. We do not just restrict our tiles to be laid on floors, they also can be used on walls. Cement tiles, when used on walls, are very easy to maintain, are rich in colour and history and most importantly, they provide long-lasting beauty. You can give your walls a different and unique look rather than opting for the same old paints. Use different patterns available at BFT to create a stunning look. We also have a range of wall claddings which can be used to give your walls, dados and bar counters a distinct look.


At BFT, quality is key! We offer a value-for-money proposition with floors that last a lifetime. BFT is your one-stop solution for all design, production, installation and maintenance requirements. Our aim is to be the discerning customer’s first choice for extraordinary floors and matching walls with our innovative handcrafted cement tiles, offering a blend of contemporary style and breath-taking heritage.
BFT is proud to be Indian, in every way possible and we celebrate this by constantly designing tiles of a superior standard and incredible visual appeal with an intriguing story to tell!

No comments:

Post a Comment