Skip to main content


Typography is a very interesting domain. One can create visually stunning content just by choosing the arrangement, font style and type, for alphabets and words. The written communication can be put forth in a much exciting way through typography, thus making it easier to remember or recall. Numerous advertising agencies and designers opt for this technique to create impressive campaigns and visually amiable content. They use it to convey the mood and establish the nature of their brands. Some major brands use typography to create their logos and monograms. Famous brands like Google, Coca-Cola, Canon, etc. have been using typography infused to their names as their logos, and that has been registered in the minds of the consumers as the brand identity globally. Since these brands and their logos have constantly been a part of our lives, we would find it difficult to imagine or accept them otherwise.

Knowing what to place where is equally important. Not every typographical experiment can be promised to be the best design made. Sometimes the best at typeface could fail to create something appealing, but at the same time a graphic designer who illustrates contemporary art could create magic using alphabets. Sameer Kulavoor is an exemplary artist and the founder of the Bombay Duck Designs.  He is amongst the ones to have worked in collaboration with the likes of Paul Smith. A series of T-shirts based on Sameer’s ‘The Ghoda Cycle Project’ were released globally and exhibited at Helsinki (World Design Capital in 2012) & Mumbai.

Bharat Floorings teamed up with Sameer Kulavoor for creating a unique pattern for the BFT+ range. Sameer’s inspiration came from the Art Deco style of British architecture in Mumbai. 

“How can we develop a range of tiles that are personal without going too literal? How about using letterforms? At Bombay Duck Designs, we were keen to answer these questions and come up with a range of unique tile designs that would be classic and contemporary at the same time. Taking inspiration from ‘Art-deco’ architecture and ‘typography’ of South Bombay, we began our design process. The focus was on the structure and geometry of the letterforms. Integrating the concentric forms and overlaps of 'art-deco style' into our design, each alphabet was meticulously designed and refined bit by bit in order for it to fit into each other.” – Sameer.

The ARMS literally stands for the alphabets (A, R, M and S) that work as type if used singularly and also produce a variety of unique seamless patterns when placed next to each other in different arrangements. The concentric design works perfectly as type as well as pattern.

So if you happen to step upon some beautifully arranged alphabets, make sure to click a selfeet, share it online, and tag us.


  1. These floorboards are made from used lumber, which has been taken from old houses and barns. The wood is trimmed and sanded, and some of those planks may even have knots, slight stains and even nail holes.

    Timber Flooring in Werribee


Post a Comment

Popular posts from this blog

All About Those Floors!

Artistic creations don’t have to be confined to your walls. When it comes to your house, there are plenty of ways to infuse beauty and design. From the décor to the furniture, each piece of your overall vision can be accented with an artsy essence. There is, however, one important element that plays a crucial role in enhancing the aesthetics of your house! Wondering what that is? That’s right! It’s undoubtedly your flooring!! The floor design reflects the concept and quality of your life and is an extension of who you are. Adding interesting designs to your flooring not only breathes life into the space but also defines its energy. Selecting the correct design that blends in well with the interiors of your house is important to give a wholesome finish. Without the right flooring, your room can have design elements in all the right places and still not look right. The design idea for your floor must depend entirely upon your personal taste and also the room interiors.   

A Beginner's Guide to Tile Selection

Re-designing a house is a delightful experience that not only brings joy but also the promise of something new and exciting! However, it requires a lot of patience and hours of planning. Right from ideation to execution, it is a lengthy process involving putting our imagination on a piece of paper and then into actual design. While there are experts to assist you, it’s never easy to make decisions when it comes to designing your home, especially when it comes to making the right choice for the one part of your house that you set your feet on every single day, and that endures with utmost resilience every single activity that you perform day in, day out; your Floors! No doubt that your floors are an integral aspect of your home and careful and weighted decisions need to be made when choosing the right kind. The type of flooring you select lays the ground work for the rest of your home. Here are some key guidelines to help you make the right decision: Nature of your Space A

Creating Envy-Inducing Outdoor Spaces!

  If you share our love for the outdoors, you’re going to want to stick around to read this one!  There’s nothing more rejuvenating or invigorating than spending time in the outdoors. While some of us have to escape city life or book a staycation in the hills or by the beach, others have the luxury of stepping onto their patio/terrace or garden within their own homes to enjoy the same downtime that we seek elsewhere!  Whether you use your outdoor spaces as much as you should, no one can deny that there is a definite advantage to having an outdoor extension to your indoor spaces, one that you can do up in a way that allows you to enjoy nature and ‘me-time’ anytime you wish! While most homeowners will spend more time inside of their home than outside admiring the exterior, nothing can replace the joy of having an outdoor space, no matter how big or small to spend time with your family and friends.       Whether you're lucky enough to have a spacious terrace or enjoy the charm of a  c