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Showing posts from September, 2016

A.R.M.S.

Typography is a very interesting domain. One can create visually stunning content just by choosing the arrangement, font style and type, for alphabets and words. The written communication can be put forth in a much exciting way through typography, thus making it easier to remember or recall. Numerous advertising agencies and designers opt for this technique to create impressive campaigns and visually amiable content. They use it to convey the mood and establish the nature of their brands. Some major brands use typography to create their logos and monograms. Famous brands like Google, Coca-Cola, Canon, etc. have been using typography infused to their names as their logos, and that has been registered in the minds of the consumers as the brand identity globally. Since these brands and their logos have constantly been a part of our lives, we would find it difficult to imagine or accept them otherwise. Knowing what to place where is equally important. Not every typographical ...